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Hiring a Local SEO Expert: Key Considerations

Chris Ransick
October 1, 2023

Dive into key considerations for hiring a local SEO expert. Understand the importance of experience, up-to-date knowledge, and monthly reporting. Plus, learn potential pitfalls to avoid for successful local online visibility.

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How to Add Categories and Category Information to your Google Business Profile and Google Maps Listing

Chris Ransick
March 2, 2023

Discover the secrets to effectively utilizing Google Business Profile (GBP) categories in this guide by Chris Ransick. Learn how to choose the most relevant primary and secondary categories for your financial institution and enhance your branch's local search rankings. Explore strategies to highlight additional services not covered by existing categories, such as optimizing descriptions, utilizing the "Services" section, and maintaining consistent NAP information across your branch's location web page and GBP listing. Improve your local search performance and attract more customers with a well-crafted and optimized Google Business Profile.

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How to set up and optimize your businesses Google Business Profile Listing

Chris Ransick
February 28, 2023

Enhance your businesses local SEO strategy with this in-depth guide on setting up and optimizing your Google Business Profile listing. Chris Ransick shares valuable insights and a step-by-step checklist to help you effectively manage and improve your businesses online presence. Learn how to complete essential information, select the right categories, maintain consistent NAP data, showcase products and services, and leverage customer reviews. Discover the importance of engaging with Q&As, creating Google Posts, and keeping your GMB listing fresh and updated. Boost your local search rankings and attract more customers with a powerful and well-maintained GBP listing.

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Does your business have a hole in your local customer acquisition strategy?

Chris Ransick
January 23, 2023

In this insightful blog post, Chris Ransick shares his findings from an audit of local banks and credit unions in Albuquerque, revealing how the use of branch location pages and UTM codes can significantly impact local search rankings and customer acquisition. Discover the surprising results and learn how to harness the power of local SEO to outperform competitors and fill the gap in your institution's customer acquisition strategy.

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Anatomy of an optimized location page

Chris Ransick
December 3, 2022

Learn the importance of creating individualized, optimized location pages for each of your business locations to rank higher in Google's local search. This comprehensive guide offers insights on the essential elements of an effective location page, from hours and services to persuasive content that convinces potential customers to choose your business. Explore a real-life example of an ideal location page that effectively combines SEO best practices, valuable customer information, and powerful calls-to-action. Unlock the potential of your multi-location business in local search today.

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